In just the past two days I have come across two articles, both of which “how-to’s” about good writing, both of which were rife with writing errors. What errors? Passive voice, pseudo-academic style (in other words, difficult to understand), agreement of pronouns and antecedent (That person caught their coat in the door), crazy sentence construction, and frankly — text that sounds like it was written by an ESOL (English as a second language) writer. Take a look for yourself (be sure to come back, I’ve got lots more to say.)

English maven that I am, I left a comment on the site basically saying what I am saying to you. But I want to say MORE to you, because the great highway in the virtual-sky is becoming clogged with crap that multiplies explosively moment by moment. Let me tell you why.

The marketplace is turning inside out, upside down as brick and mortar gives way to the virtual shingle (website, blog, SNS, etc.) I’ll spare you the technical mumbo-jumbo, but to make an Internet presence means to generate content, content content. Translated: articles, essays, blog entries, reviews, how-to’s,m features, interviews. When businesses take the approach of wanting to throw up a bunch of content to get ratings, traffic, etc., they don’t care about quality. They do care about keywords, key phrases, and Search Engine crawlers. What you get on these sites is often times, crap. And, you get crap written by offshore workers whose main language is NOT English, but they are cheap, cheap, cheap.

My purpose here is threefold:

  • As Internet readers, be discriminating about what you read. Look for quality in both writing and content.
  • As Internet writers, don’t ever compromise your standard of quality no matter how desperate for work you are. Trust me, it will come back to bite you
  • As website owners, don’t go the cheap route. Don’t hire people who can’t speak, let alone write, English to prepare written products for you. Think good quality writing and content.