All That Glitters ….
I was working on a project yesterday where I had reason to examine a number of websites for ad agencies and marcom firms. I have to say, by the time I was finished, I was frustrated and bored by the seeming competition to see whose bells and whistles could chime the loudest! Collectively, these sites were not intuitive, did not incorporate good SEO principles, and were full of glitz to showcase themselves as opposed to demonstrating good usability tenets.
So, common guys, get with the program — aren’t you supposed to be about focusing on audience? Give me a nice, simple, usable website and you’ll have a customer who trusts that you’ll place my needs before your own.