I had a harrowing experience last night. I was perusing the web for an article I’d written recently on search engine optimization to see how many pick-ups it had gotten. Unlike previous article checks, this time I used the article title, “The Rhetoric of SEO” instead of my name as author for the Google search. ...
We call it context. In my classes, I see paper after paper after paper that begins by setting me in the middle of a jungle with no clue as to how I got there or where I’m supposed to go next. The missing link is called context. The concept is quite simple: assume your reader ...
Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy? What does this mean? It means that if you rely upon the Internet to conduct your business, do your research, network with business acquaintances, and attract new fans, the rhetorical ...
Now hold back on the delete key, please, because I have a most important message to impart. People can’t write. I have taught writing and communication courses in higher education for 12 years, and each year the situation becomes more dire indeed. The worst part of it is is that students don’t care, well most ...
And from now on, I’m leaving the twittering to them! I’ve been experimenting with this Twitter phenomenon for the last two weeks, and maybe that’s not enough time, but holy smokeroo — what a waste! Actually, in fairness to the thing, there is probably a very nice, middle ground of folks who are not obsessed ...