Posts from November 24, 2006

Beware of So-Called Writers

The other day, I came across the site of someone who calls himself a writer and I was appalled. The writing was amateurish, the punctuation was wrong, the pronouns and antecedents did not agree, among other issues. This is disturbing. I have spent 26 years as a professional writer, honing my art along the way, albeit not without error from time to time. I have taught writing for 10 years with a goal to further perfect my craft. Often, people such as this hang out a shingle one day to offer their skills as talented, experienced witers, a bunch of hogwash at the least, and more likely a manure pile of lies. What is even more scary is how do those of you who do not write on a professional basis weed the treasure from the trash?

Unfortunately, a difficult question without an easy answer. But do try to do your due diligence. Bring your prospect’s work to someone you know is a skilled and competent writer and ask her opinion. Also get yourself a copy of the classic gem, The Elements of Style by Strunk and White. This little book will help you recognize good writing from bad in your quest to find a writer who will help you be proud to say “I Am What I Write!”

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Filed under: Marketing by Mary Anne

Posts from November 12, 2006

Digital Literacy

It is more than knowing how to use the computer. It is more than knowing how to send an email. It is more than using the cadre of Microsoft products. It is about rhetoric, audience, message, purpose. It is about design, using image and word, and minimizing possible misinterpretation. It is a science. It is an art.

To learn about digital rhetoric, read Aristotle , Socrates (my personal favorite), Foucault, and Paul Gilster .

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Filed under: Digital Literacy by Mary Anne

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