Fountain Pen on Parchment Zen and the Art of Pen on Paper

I was working on a project yesterday where I had reason to examine a number of websites for ad agencies and marcom firms. I have to say, by the time I was finished, I was frustrated and bored by the seeming competition to see whose bells and whistles could chime the loudest! Collectively, these sites ...

In our enthusiasm and ardor to jump in and optimize our own or our clients’ websites to achieve stellar ranking, we often forget step 1 – and the most important step of all: business and marketing planning. The business and marketing planning process is not rocket science, but it does take time, and that’s the ...