Fountain Pen on Parchment Zen and the Art of Pen on Paper

It’s time to design your web site. I want everyone to be my customer, you say. I want to be all things to all people, you say. Sound familiar? Hopefully not, because to be all things to all people means to be an indistinguishable pile of mush that will find its way to the bottom ...

I had a harrowing experience last night. I was perusing the web for an article I’d written recently on search engine optimization to see how many pick-ups it had gotten. Unlike previous article checks, this time I used the article title, “The Rhetoric of SEO” instead of my name as author for the Google search. ...